About OpenWild

What is OpenWild?

OpenWild is a performance-based UGC marketplace where brands launch campaigns and pay creators based on verified content views.

Creators publish on their own social accounts. Brands set the budget and the view target. Creators earn when their content performs.

Traditional UGC marketplaces charge per delivered asset. OpenWild pays for verified views instead, from a reward pool the brand funds up front. Compare performance-based and traditional UGC.

OpenWild at a glance

Category
Performance-based UGC marketplace (creator economy, influencer marketing)
Business model
Creator rewards tied to verified content views
Status
Open beta
Supported platforms
TikTok, YouTube, YouTube Shorts, Instagram Reels
For brands
Fund a USD budget and set a view target. 10% fee at top-up; unclaimed budget refunded.
For creators
Free, no follower minimum. Paid when your views hit the target.
Payments
Stripe (wallet top-ups, reserved campaign reward pools, creator payouts via Stripe Connect)
Company
Openwild Inc., incorporated in Delaware, United States
Registered address
1401 Pennsylvania Ave. Unit 105, Wilmington, DE 19806, USA