Performance-based UGC
Performance-based UGC vs traditional UGC
OpenWild is a performance-based UGC marketplace where brands launch campaigns and pay creators based on verified content views.
Comparison
How the two models differ
| Aspect | Traditional UGC | OpenWild (performance-based) |
|---|---|---|
| What the brand pays for | Each delivered asset | Verified views on published content |
| Who publishes | The brand, on its own channels or ads | The creator, on their own social accounts |
| Creator reward | Fixed fee agreed up front | Reward released when the view target is reached |
| Focus | Content production | Content plus organic distribution |
| Creator audience | Optional | The creator's audience sees the content |
| Budget if results miss | Spent on delivery | Unclaimed budget returns to the brand |
For brands: pay for verified views
- 1Set a budget and a view target.
- 2Fund the reward pool and publish the brief.
- 3Creators post on their own TikTok, YouTube or Instagram.
- 4OpenWild verifies views through official platform APIs.
- 5Target hit? Approve the claim (or let 72 hours pass) and the reward is paid.
- 6Unused budget returns to your wallet.
For creators: get paid for UGC that performs
- 1Join free. No follower minimum.
- 2Pick a live brand brief.
- 3Create with any tool, AI included, and post on your account.
- 4Submit the post; views are tracked automatically.
- 5Get paid when verified views hit the target.
Put your UGC budget behind verified views.
Launch in minutes. Pay only for content that hits your target.
01
Set the target
Brief, view goal, payout.
02
Creators compete
Anyone can take the brief.
03
Pay for results
Only posts that hit the target.