Creator campaigns where you pay for views, not posts.
Publish a brief, set a view target and fund a prize pool. Creators across YouTube, TikTok, Instagram and X compete to hit it. OpenWild verifies every number and pays only the ones who deliver.
Brands running campaigns on OpenWild
One brief, every platform your buyers are on
Brief to verified results, fully automated
Your team defines the goal. OpenWild handles sourcing, verification, tracking and payouts.
- 1Define the outcome
Write the brief, set a view target per submission, choose the payout per winner and the total budget. That is the whole setup.
- 2Fund the pool
Top up your USD wallet via Stripe with no card fees. The prize pool moves into escrow the moment your campaign goes live.
- 3Creators compete
Any creator on OpenWild can pick up the brief, produce content with AI or traditional tools, and publish on their own channel with your tracking tag.
- 4Pay only for results
OpenWild verifies channel ownership, detects the tag and reads live view counts. A creator is paid only when their post hits your target.
Influencer marketing, rebuilt around outcomes
Traditional creator deals charge for reach you hope to get. OpenWild charges for reach you can verify.
You set the view target. A creator who does not hit it is not paid. The budget you fund is spent only on content that actually reached people.
Funds sit in escrow, never with the creator. If nobody hits the target, the full pool returns to your wallet automatically when the campaign expires.
Campaigns are open to the whole creator base, so you discover voices and formats no agency roster would have surfaced.
No sourcing, no contracts, no back-and-forth on rates. Publish a brief and creators start producing the same day.
Dozens of creators interpret one brief in dozens of ways. You get a portfolio of tested creative, not a single deliverable.
No agency margin, no retainer. Your marketing team runs campaigns from a single dashboard with full audit history.
Teams who swapped retainers for targets
Fund a pool, set a number, pay only the creators who reach it.
We briefed on a Tuesday and had eleven finished ads by Friday. Our agency's turnaround for one concept was three weeks.
Half the pool came back to our wallet automatically because those creators missed the target. Try getting that refund from a retainer.
We briefed on a Tuesday and had eleven finished ads by Friday. Our agency's turnaround for one concept was three weeks.
Half the pool came back to our wallet automatically because those creators missed the target. Try getting that refund from a retainer.
We briefed on a Tuesday and had eleven finished ads by Friday. Our agency's turnaround for one concept was three weeks.
Half the pool came back to our wallet automatically because those creators missed the target. Try getting that refund from a retainer.
We briefed on a Tuesday and had eleven finished ads by Friday. Our agency's turnaround for one concept was three weeks.
Half the pool came back to our wallet automatically because those creators missed the target. Try getting that refund from a retainer.
The formats that won were nothing our team would have signed off on in a pitch deck. That's the point — we stopped guessing.
One dashboard, real view counts pulled from the platforms, full audit history. Finance stopped asking me for screenshots.
The formats that won were nothing our team would have signed off on in a pitch deck. That's the point — we stopped guessing.
One dashboard, real view counts pulled from the platforms, full audit history. Finance stopped asking me for screenshots.
The formats that won were nothing our team would have signed off on in a pitch deck. That's the point — we stopped guessing.
One dashboard, real view counts pulled from the platforms, full audit history. Finance stopped asking me for screenshots.
The formats that won were nothing our team would have signed off on in a pitch deck. That's the point — we stopped guessing.
One dashboard, real view counts pulled from the platforms, full audit history. Finance stopped asking me for screenshots.
Pay as you go. Nothing else.
There is no plan to pick. You load your wallet, pay a one-off 10% service fee at top-up, and then fund prize pools with nothing further deducted. Budget that nobody claims comes straight back to your wallet. The service fee itself is not refunded.
Load $1,000 into your wallet and Stripe charges $1,100 — $1,000 in credit plus the $100 service fee. Fund a $1,000 pool at $100 per winner with a 50,000 view target. Seven creators hit it: they take $700 and the remaining $300 returns to your wallet.
You only fund the prize pool your creators actually claim.
- No subscription, no seat fees
- USD wallet, top up any amount with Stripe
- You set the budget and payout per winner
- 10% service fee, charged once at top-up
- Unclaimed budget refunded automatically
- Full refund if you cancel before anyone joins
After approval, a campaign stays off Discover for 15 minutes so you can still edit or delete.
Frequently asked questions
Put your budget behind views, not guesses.
Launch your first campaign in minutes. Pay only when creators deliver the numbers you set.